Tips for optimizing websites for Voice Searches in 2022
For a few years now, voice search has been a widespread issue. However, digital advertisers at digital marketing Virginia are still attempting to discover how to make the most of it.
While most online marketers are familiar with SEO, the voice assistant is a more challenging issue.
First, how can we determine whether it is worthwhile to devote our time and money to it?
In 2018, about 40 million Americans were estimated to own a smart speaker, and the latest technology adoption is fuelling voice search growth.
By 2020, it’s expected that one-third of all online browsing will be done without using a screen.
According to Google, in 2016, voice search accounted for 20% of all smartphone inquiries.
However, no solid data from Google tells us how much voice search is used today. What does it have to say to us?
Likely, voice search isn’t catching on as quickly as marketers expected.
That isn’t to say we shouldn’t continue to discuss voice search for two reasons:
- Even though we don’t know to what degree, voice search is here to stay. Being unprepared is naive, and it’s never a smart marketing plan.
- The new SEO is voice search optimization, optimizing your content for machine interaction. This means you acclimate your content to be easily comprehensible for artificial intelligence.
How to Optimize Website for Voice Search?
1. Make Featured Snippets a priority.
What have highlighted snippets, and how can I use them?
A featured snippet is a search result that shows at the top of the SRP as the most relevant response to the query.
Google created highlighted snippets to accommodate mobile and voice searches to alter their search pages.
Two basic strategies are used to optimize featured snippets by Virginia Beach IT companies.
- Boosting your organic ranks: Google often selects a page from the top 5 organic listings for the present query to showcase. This is essentially fundamental SEO that should be used in this situation.
- Answering the query’s questions quickly and succinctly: You must make it simple for Google to find and understand the answer. It might be a definition, a real response, a number, a name, a list, or something else entirely.
2. Make “Things, Not Strings” a priority.
One of Google’s most significant advancements was its ability to analyze each query in context rather than merely matching what was submitted to indexed web resources. Hummingbird was the name of the update, and it was all about getting a better understanding of each question.
For example, if you search for “hiking paths,” Google will know that:
You’ll most likely require results in your immediate vicinity.
You enjoy outdoor activities.
You’d want to see results for “walking paths,” “parks,” “maps,” and other terms.
3. Refresh Old Content
An ongoing content-update process is always a part of a strong SEO strategy. Google, like its customers, prefers new material, which is a good enough incentive to invest time and money in ensuring your content is current. There are a variety of approaches to material updating, but the key objective is to do it on a regular and consistent basis.